What might shock you is that when it comes to the types of devices driving that traffic, such as tablets, Android phones, iPhones, and iPads, mobile devices account for over 50% of all web traffic. Over 50% of future customers will be lost to a brand if the website is not mobile-friendly and optimized for viewing on a smartphone screen.
A mobile-responsive website is even more critical these days, as a significant proportion of internet traffic comes from smartphones.
Below are some of the reasons why you need a mobile-friendly website and how it can help your business:
User Experience: Your mobile users have different user needs and requirements compared to desktop users. An easy-to-use website on mobile allows visitors to have an immersive and smooth experience, enabling them to navigate your website with less hassle, quickly find what they want, and easily read or view your content. You can reduce this negative impact by keeping visitors engaged and offering those reasons to stay on your site longer through a positive user experience.
Reach: With a responsive site, everyone can see your content – even those who mostly browse on mobile devices. People should be able to browse your website easily from their mobile devices, whether on the move or while relaxing at home. Reach more people and allow potential clients to access and engage with your business using our mobile-responsive services.
SEO: Google and other search engines have begun prioritizing mobile-friendly sites in their search results. Mobile-optimized sites generally have better search engine ratings, more organic traffic, and visibility. Investing money in a design that’s mobile-friendly will also increase the chances that individuals searching for products or services like yours will find you.
Brand Reputation: A cluttered or distorted website on mobile is likely to damage your brand reputation. Potential customers and clients may perceive you as being behind the times or unprofessional, and as a result, they may choose to go elsewhere. Conversely, a mobile-optimized website is beneficial for your business by demonstrating a commitment to user experience needs and as a way to show that your business is keeping up with current technologies.
Competitive edge: In today’s competitive world, businesses need to be easily accessible on mobile devices. Suppose you deliver a superior way for your users to use your product or service through every medium (and especially on mobile). In that case, they will attract and retain more customers, effectively gaining a competitive advantage in your industry.
As a leading web designer in Edmonton, we can convince you of the significance of mobile-responsive web design and how it can make your business a huge success. Let our team of experts show you how a responsive website will deliver an excellent user experience, regardless of the device being used. Contact us today to discover how we can help enhance your business’s online presence and thrive in the mobile age.