One Look can Drive the Sales
Landing page is seen for a few seconds only and these decide the future of your sales campaign. So, it is a crucial part of your business website where visitors appear after clicking on PPC ads. Landing page design plays vital role in significantly your business sales.
Universal appeal with accurate content matching the keywords is what makes a landing page successful. Landing pages are sure shot way to increase site traffic. These pages not only offer higher conversion rates but also increase visual appeal of website.
Boosting Conversion Rate
Effective landing page has to deliver enhanced conversion ratio – the process of turning visitors into customers. To find the perfect combination of landing page elements that boost conversion is done through testing.
Multivariate and A/B testing are done to decide which elements work in your favor. Landing pages are tested with different layout, content, images, and headings to achieve perfect combination.
Tactics Adopted To Create Effective Landing Page
Landing Page Testing
- Relevant content
- Length of the form
- Visuals effects
- No distractive heading/link
- Effective sales features
- User-friendly layout